Sponsorship Measurement AI

Measure every second of brand exposure across broadcast, streaming, and social, and turn it into partner value and reports your sponsors trust.

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Sponsorship Measurement AI for the Toughest Leagues, Venues, and Partner Portfolios

  • Deploy Anywhere, Run Everywhere

    Run sponsorship measurement on broadcast feeds, streams, venue cameras, and social video, in the cloud, in your VPC, on-prem, or via API.

  • One Platform, Full Adoption

    Tools every partnerships team can adopt, from sponsorship sellers and analysts to agencies, brands, and the product teams building measurement platforms, no separate ML team required.

  • Secure, Compliant, and Audit-Ready

    Data stays safe with SOC 2 Type II compliance, encrypted data, HIPAA compliance, and an uptime SLA, with a timestamped frame behind every exposure in every report.

  • Exposure Seconds by Partner
  • Logo Size, Clarity & Placement
  • Share of Voice by Asset
  • Broadcast, Stream & Social Coverage
  • Media Value by Placement
  • Partner-Ready Exposure Reports
“We knew AI would take our camera automation solutions to a whole new level. With Roboflow’s expertise, we successfully navigated the complexities of building and deploying finely-tuned models.”

Dwayne Pallanti

Director of Engineering, Fletcher

Read the full story

Talk to a Vision AI engineer who's shipped in sports and media.

Bring us your toughest sponsorship measurement problem and we'll map a working solution.

Ask us about:

  • Solution architecture that fits your partners, assets, footage sources, and valuation model
  • A live demo on your own broadcast, stream, or social footage
  • Deployment options: cloud, batch, edge, on-prem, or VPC
  • ROI modeling against manual tagging hours, report turnaround, and renewal and pricing gains

Over 80,000 organizations build with Roboflow.

  • Rivian
  • Pella
  • Chobani
  • USG Corporation
  • BNSF Railway
  • American Woodmark
Start where you are

Vision AI is transforming businesses

Customers across the board are solving complex challenges and driving meaningful impact.

  • Automotive customer

    $10 million

    Saved by automatically detecting defects on the production line

  • Logistics & freight company

    90%

    Less time spent manually tracking shipping inventory

  • Building materials supplier

    60%

    Lower customer return rate with improved product quality

Value Every Partner, from the Jersey Patch to the Season Report

Add automated measurement to every sponsorship with Roboflow vision AI. Built for teams, leagues, venues, rights holders, agencies, and brands, where partner deals are priced on exposure nobody can see the full picture of, renewals depend on a recap deck built by hand, and every season adds more streams and more social clips to cover.

Measure the exposure:

  • Find every partner mark on jerseys, boards, courts, signage, and screens with logo detection trained on your own partners and venues.
  • Measure seconds on screen, size in frame, position, and clarity for every appearance, so a blurry corner glimpse and a centered close-up are never counted the same.
  • Cover the full broadcast, streams, highlights, and social clips, so every place a partner shows up is in the count.

Value the deals:

  • Roll exposure up by partner, asset, placement, game, and season, and apply your own media rates to turn seconds into value.
  • Compare inventory side by side, such as the jersey patch, the courtside board, and the scorer's table, to see which placements earn their price.
  • Track share of voice against other brands in the same frame, and flag competitor marks that appear in exclusive categories.

Report to partners:

  • Send partner-ready reports after every game, with timestamped frames that show exactly what each sponsor received.
  • Process a full slate of games overnight with batch processing, so renewal and pricing conversations start from current numbers.
  • Combine exposure with sports analytics from the same footage, so a partner's logo can be tied to the plays and moments it appeared in.

Bring intelligence to every sponsorship today. Price, prove, and renew every deal on the exposure it actually delivered.

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Frequently asked questions

What is sponsorship measurement with Vision AI?

Sponsorship measurement with Vision AI runs a trained computer vision model (opens in a new tab) on broadcast, streaming, and social video to find every partner logo, measures how long, how large, and how clearly each one appears, and rolls that exposure up into value and reports for each partner.

What footage does it work with?

Live and recorded broadcasts, streams, highlight packages, venue camera feeds, and social clips. Models are trained on your own partners, assets, and venues, so they learn every version of each logo.

How is exposure turned into value?

Each appearance is scored on duration, size, position, and clarity, then combined with the media rates and quality weights your team already uses. The result is a value per partner, asset, and game, with the frames behind every number.

Can it feed our reporting and CRM tools?

Yes. Roboflow sends exposure data and timestamped frames over a REST API (opens in a new tab) or webhooks to dashboards, partner reports, CRMs, and data warehouses, or into the measurement product your team is building.

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